COMM 300: Communicating Bad News

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UVA Notes > COMM 300 > COMM 300: Communications > COMM 300: Communicating Bad News

NOTE: REFER TO SLIDES FOR ASSIGNMENT

How to give bad news

• Start with what's good
• Buffer
  • Neutral, non-controversial statement
  • "Given this general slowdown in the economy..."
• Reasons
• Give bad news
• Close with a positive ending
  • To solve this, I will do XYZ

Notes on MERCK letter

• Problems:
  • Does not address the letter
  • Takes no responsibility
  • A lot of vague verbs
  • An example of a company giving bad news that is "brillantly abstract & vague"

New assignment

• Do not ask them to understand your position
• Choose a continuum of responsibility
  • Are you choosing to do it or do you have to do it?
• Use "you" attitude: put your self in the place of the person receiving the letter!
• Don't create doubt in your reader's mind
• Reasons
  • Long-term bonds coming due
  • Excess merchandise
  • etc.