COMM 300: First Speaking Assignment

From BluWiki

Opening

• START OFF W/ ATTENTION GRABBING OPENER
  • "32% of xyz causes the end of companies"
  • Quote "Drive thy business or it will drive thee."
    • I'm here to talk about how Blockbuster can use VOD technology to driver its business.
    • Imagine Blockbuster's entire library in every consumer's home.
  • "Imagine a blockbuster in every home"
  • No good evening! no hi my name is!
• GIVE BOTTOM LINE
• THEN DESCRIBE WHAT YOU'RE HERE TO DO

• Where are you from?
  • McIntire Consulting group
• Why does blockbuster need to listen?
  • Lay out what Blockbuster's current situation is
• What are you here to do?
  • As you have requested, we have identified a key process improvement initiative that should become a priority business process for Blockbuster.

First point

• Despite a initial large capital spending, this process will reduce costs
  • Blockbuster’s traditional distribution system is very costly
    • Store operations & inventory costs

- contrast to: -

• • Electronic inventory reduces depreciation and does not limit rental availability or volume
  • The VOD process has no store operations costs

Second point

• Consumer receives additional value
  • process is more convenient
  • no "out of stock" problems

Third point

• Technology is currently available to make VOD a reality
  • Biggest problem: VOD devices have not been available

Fourth Point

• This process is in line with Blockbuster's integrated strategy

Closing

• Blockbuster must act quickly
  • refer back to beginning quote