COMM 300: Joint Juice
From BluWiki
Contents |
In class discussion
Issues
Priorities
Alternatives
Decision Criteria
Analysis
Decision
Implementation
Case Worksheet
Should Joint Juice go national?
1. Short Cycle Process
| Name | Position | |
|---|---|---|
| Who | Dr. Kevin Stone | CEO, Joint Juice |
| Issues | |
|---|---|
| What | Need to respond to two offers from Safeway & Albertson's to go national |
| Why | |
| When | Within two weeks. |
Case difficulty cube
- Analytical: 1 - most numbers given, just need a capital budget
- Conceptual: 2 - sales & distribution concepts
- Presentation: 1.5 - fairly straightforward, not much extraneous data
2. Long Cycle Process
| Importance | ||
| Urgency | Low | High |
|---|---|---|
| Low | I | II |
| High | III | IV |
Issues
Immediate:
Basic
Case Data Analysis
Causes:
Led to this Effect:
Alternative generation
Decision Criteria
Examples:
- Quantitative criteria:
- Profit, cost, ROI, market share, capacity, delivery time, risk, cash flow, inventory turn, productivity, staff turnover, quality, growth rate, quantity
- Qualitative criteria:
- competitive advantage, customer satisfaction, employee morale, corporate image, ease of implementation, synergy, ethics, flexibility, safety, visual appeal, obsolescence, cultural sensitivity, motivation, goodwill
Alternative Assessment
| Quantitative | Pos | Neut | Neg |
|---|---|---|---|
| Qualitative | Pos, Neut, Neg | Pos, Neut, Neg | Pos, Neut, Neg |
| Decision | Go, Go, ??? | ???, No, No | ???, No, No |
Preferred Alternative
Predicted outcome:
Action & Implementation Plan
- Who:
- What:
- When:
- Where:
- How:
- kjhkhlkm
