COMM 300: Strategic Vision
From BluWiki
(page 67 of the blue book)
Contents |
Components of vision
Core ideology
Core values
These values don't change. Enduring values are not a means to an end, but the end itself.
Core purpose
"the organization's reason for being" You should never be able to "complete" a purpose. Coca-cola: The coca-cola company exists to benefit and refresh everyone it touches
Envisioned Future
BHAG
BHAG (big harry audacious goal). A core purpose should give you endless BHAGs.
Vivid description
Helps articulate the BHAG to others
