COMM 300: Wintel
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Contents |
In-class case outline
Issues
- Microsoft is an aggressive partner
- Microsoft currently is partnered w/ intel, and does not support competitors
Priorities
- Note for priorities you distill issues with the most important issues first, like the following:
- 1. Most pressing:
- What should we do about NSP?
- 2. Most important:
- Should we continue to cooperate w/ Microsoft
- 3. etc.
Alternatives
- Cooperate w/ microsoft, but drop NSP
- Don't cooperate w/ msft, push NSP to ISVs & OEMs
- Cooperate w/ msft, and look for compromise to push NSP.
Decision Criteria
- Is it ethical?
- Will Microsoft retaliate by supporting Intel's competitors?
- Will it lead to greater brand differentiation by customers?
Analysis
Decision
- I would cooperate w/ msft, and look for a compromise to push NSP after the Windows 95 release because this is ethical, msft won't retaliate, and customers will differentiate intel's chips.
